About

Rider. Writer.
Two years in horse country.

I am an American equestrian writer and editor who came to Deauville, Normandy, for the horses and stayed for everything that came with them: the language, the culture, and a way of approaching the sport that is quieter, older, and — I would argue — wiser than the one I grew up with.

I write about horse care, competition, and the texture of life in the saddle. My work is aimed at serious riders and the brands that serve them — people who already know the difference between a half-pass and a shoulder-in, and who want writing that respects that knowledge.

I am currently seeking a role in the equestrian industry where writing, editorial direction, and marketing insight can work together. If that sounds like a fit, I would love to hear from you.

Get in Touch
Chloe Adams with her horse in spring
2
Years in Deauville, Normandy
15+
Years in the saddle
B2
French language proficiency
3
Equestrian disciplines ridden
The Normandy Years

Why Deauville?

When people ask why I chose Deauville, the honest answer is: where else? This is a town that exists in a permanent negotiation between the sea and the paddock. The August races at La Touques, the breeding farms stretched out across the bocage, the polo on the beach — horse culture here is not a hobby, it is infrastructure.

I spent two years working with horses and with the people around them — grooms, trainers, haras managers, and the occasional world-class rider passing through for a clinic. I mucked out stalls at five in the morning and attended evening events where Thoroughbreds sold for sums that made my head spin.

What I carried home was not just improved French and a better seat, but a different way of reading a horse and a much deeper appreciation for the craft — in and out of the saddle.

"Normandy does not teach you to love horses any more than you already do. It teaches you to respect them differently."
Chloe riding bareback in a white dress Chloe with three horses in autumn Chloe at a competition with her grey horse
Background

From the first saddle to the last paragraph

2008 — Age 9
First riding lessons
Grew up in Virginia's horse country. Started with Western, moved to hunter-jumper, and never really looked back.
2015–2019
University: Marketing & Communications
Studied at the University of Virginia, competing on the equestrian team throughout. Focused on brand strategy and content marketing.
2020–2022
Agency-side marketing
Worked at a boutique agency in Washington D.C. specialising in luxury and lifestyle brands. Built editorial calendars, managed social channels, and wrote long-form content across multiple sectors.
2022–2024
Two years in Deauville, Normandy
Left the agency to pursue the European equestrian world full-time. Lived and worked on yards in the Calvados département, reached B2 French, and began writing seriously about horses for the first time.
2025 — Present
Freelance equestrian writer & editor
Publishing independently and actively seeking a role within an equestrian brand where marketing expertise and genuine equestrian knowledge can be put to real use.
Young Chloe with her first pony — where it all began

Where it all began.

What I Bring

Editorial & marketing expertise

The intersection of genuine equestrian knowledge and professional marketing experience is rarer than you'd think — and more valuable than either alone.

✍️
Long-Form Editorial
Feature writing, buyer's guides, event coverage, and personal essays — all written from inside the sport, not from a press release.
📣
Brand & Content Strategy
Four years of agency-side experience in luxury and lifestyle positioning, editorial calendar development, and multi-channel content production.
🐴
Genuine Equestrian Knowledge
15+ years in the saddle across hunter-jumper, dressage, and eventing. Stable management experience from working yards in both the US and France.
🇫🇷
French Language & European Market Access
B2-level French opens access to French-language equestrian media, events, and the broader European industry in ways that few Anglophone writers can offer.
📸
Social & Digital Content
Instagram, newsletters, and campaign copywriting for equestrian and luxury lifestyle audiences — with a consistent, credible, and visually literate voice.
🌍
Event Coverage & Reporting
On-the-ground coverage of international events including CHIO Aachen. Comfortable working quickly under pressure and filing to deadline.
In the Saddle

From competition rings to quiet mornings

A life with horses, in pictures.